Terms of Use & Privacy Policy

Terms and Conditions of Use (Effective June 11, 2025)

Welcome to our website. By continuing to browse and use this website, you are agreeing to comply with, and be bound by, the following terms and conditions of use, which together with our privacy policy (below) govern our relationship with you in relation to this website.

The term “us” or “we” refers to Primal Human Performance Inc. The term “you” refers to you, the user or viewer of our website.

The use of this website is subject to the following terms of use:

  • The content of the pages of this website is only for general information and use, and is subject to change without notice.
  • Neither we, nor any third parties, provide any warranty or guarantee as to the accuracy, timeliness, performance, completeness or suitability of the information and materials found or offered on this website for any particular purpose. You acknowledge that such information and materials may contain inaccuracies or errors, and we expressly exclude liability for any such inaccuracies or errors to the fullest extent permitted by law.
  • Your use of any information or materials on this website is entirely at your own risk, for which we shall not be liable. It shall be your own responsibility to ensure that any products, services or information available through this website meet your specific requirements.
  • This website contains material which is owned by or licensed to us. This material includes, but is not limited to, the design, layout, look, appearance and graphics. Reproduction is prohibited other than in accordance with the copyright notice, which forms part of these terms and conditions.
  • All trademarks reproduced in this website that are not the property of, or licensed to, us are acknowledged on the website.
  • Unauthorized use of this website may give rise to a claim for damages and/or be a criminal offence.

From time to time, this website may also include links to other websites. These links are provided for your convenience to provide further information. They do not signify that we endorse the website(s). We have no responsibility for the content of the linked website(s). You may not create a link to this website from another website or document without our prior written consent.

Privacy Policy

Purpose:

The purpose of this privacy policy (this “Privacy Policy”) is to inform users of our site of the following:

  • The personal data we will collect
  • Use of collected data
  • Who has access to the data collected
  • The rights of the Site users
  • And the Site’s cookie policy

The privacy policy applies in addition to the terms and conditions of our Site (above).

By using our Site, users agree that they consent to the conditions set out in this Privacy Policy, and the collection, use, and retention of the data listed in this Privacy Policy.

Personal Data We Collect:

We only collect data that helps us achieve the purpose set out in this Privacy Policy. We will not collect any additional data beyond the data listed here without notifying you first.

Data Collected:

We may collect the following data when you enter data to perform certain functions on our site: name, gender, date of birth, address, email address, phone number, payment card information, employer and employment status, general health concerns, health card number, physician, diagnosis, referrals, treatment plans and other relevant information as required. This data may be collected using the following functionality:

  • Filling out an information request on our site
  • Creating an account to schedule services with us
  • Recording of patient notes following an appointment

How We Use Personal Data:

Data collected from our site will only be used for the purpose specified in this Privacy Policy or indicated on the relevant pages of our site. We will not use your data beyond the purposes disclosed in this Privacy Policy. The data we collect when the user performs certain functions may be used for the following purposes:

  • To deliver physical therapy services, including managing your account, booking services, and patient communication
  • To communicate with you when you ask for information on our services.

SMS Terms & Conditions

By opting into SMS from a web form or other medium, you are agreeing to receive SMS messages from Primal Human Performance Inc. This includes SMS messages for appointment scheduling, appointment reminders, post-visit instructions, lab notifications, and billing notifications. Message frequency varies. Message and data rates may apply. For assistance, text HELP or visit our website at https://primalhumanperformance.com. To opt out at any time, text STOP.

Who We Share Personal Data With:

Employees: We may disclose user data to any member of our organization who reasonably needs access to user data to achieve the purposes set out in this Privacy Policy.

Third Parties: We may share data with the following third parties:

  • Our patient/client management platform partners
  • Our marketing and advertising partners

We may share user data with third parties to schedule appointments, provide comprehensive health and wellness care, and advertise services to prospective patients. SMS consent is not shared with third parties or affiliates for marketing purposes. You may opt out of some or all messaging by unsubscribing to emails, replying “Stop” to text messages, or contacting the clinic directly.

Other Disclosures:

We will not sell or share your data with other third parties, except in the following cases:

  • If the law requires it
  • If it is required for any legal proceeding
  • To prove or protect our legal rights
  • To buyers or potential buyers of this company, in the event that we seek to sell the company

If you follow hyperlinks from our Site to another site, please note that we are not responsible for and have no control over their privacy policies and practices.

How Long We Store Personal Data:

User data will be stored until the purpose the data was collected for is achieved. You will be notified if your data is kept longer than this period.

How We Will Protect Your Personal Data:

In order to protect your security, we use the strongest available browser encryption and store all of our data on servers in secure facilities. All data is only accessible to our employees. Our employees are bound by strict confidentiality agreements, and a breach of this agreement would result in an employee’s termination.

While we take all reasonable precautions to ensure that user data is secure and that users are protected, there always remains the risk of harm. The Internet as a whole can be insecure at times, and therefore, we are unable to guarantee the security of user data beyond what is reasonably practical.

Children:

We do not knowingly collect or use personal data from children under 13 years of age. If we learn that we have collected personal data from a child under 13 years of age, the personal data will be deleted as soon as possible. If a child under 13 years of age has provided us with their personal data, their parent or guardian may contact our privacy officer.

How to Access, Modify, Delete, or Challenge the Data Collected:

If you would like to know if we have collected your personal data, how we have used your personal data, if we have disclosed your personal data and to who we disclosed your personal data, or if you would like your data to be deleted or modified in any way, please contact our privacy officer.

A cookie is a small file, stored on a user’s hard drive by a website. Its purpose is to collect data relating to the user’s browsing habits. You can choose to be notified each time a cookie is transmitted. You can also choose to disable cookies entirely in your internet browser, but this may decrease the quality of your user experience. We use the following types of cookies on our site:

  • Functional cookies that are used to remember the selections you make on our Site so that your selections are saved for your next visits;
  • Analytical cookies that allow us to improve the design and functionality of our site by collecting data on how you access our Site, for example data on the content you access, how long you stay on our Site, etc; and
  • Third party cookies that are created by a website other than ours. We may use third-party cookies to understand the site’s usage so that we can provide a better patient experience.

Modifications:

This privacy policy may be amended from time to time in order to maintain compliance with the law and to reflect any changes to our collection process. When we amend this Privacy Policy, we will update the “Effective Date” at the top of this Privacy Policy. We recommend that our users periodically review our Privacy Policy to ensure that they are notified of any updates. If necessary, we may notify users by email of changes to this Privacy Policy.

Contact Information:

https://primalhumanperformance.com (the “site”) is owned and operated by Primal Human Performance Inc which can be contacted at info@primalhumanperformance.com